Segment Management

Welcome to the Segment Management section of this Website. In this section you will find information about how the Vistra global marketing platform was developed. The objective of the global marketing platform was to streamline worldwide marketing efforts and provide employees with a common approach to conducting global programs, communication and training. The global marketing platform organized company divisions by market type or segment rather than geographic location, fostering collaboration across regions.

How The Global Marketing Platform Was Developed

The global marketing platform was developed with the assistance of Vistra product managers and physicians from around the world.  The platform was developed after analyzing the political, regulatory, economic and consumer characteristics of each Vistra market.  The analysis was conducted to answer the following question:  What is the most important driver of Vistra selection in a market: consumer choice or the medical system? 

This analysis resulted in a global marketing platform that organized the world into a number of segments. Two of the most important are outlined below.

Population Segment: This segment included countries where government dictated Vistra selection and reimbursement. Click here to find out more.

Individual Segment: This segment includes countries where patients may have a large influence on whether Vistra would be selected.  Click here to find out more.