Maximizing Efficiency Via Vistra Toolkits

One of the primary objectives of the Vistra brand leadership was to help global affiliates implement brand-critical marketing and medical activities successfully. One barrier to achieving this objective was that affiliates have varying levels of experience implementing different activities. They recognized that the key to successful and efficient implementation of these activities was ensuring that all affiliates had access to detailed guidance on why and how to implement specific tactics in their market.

Enspektos's solution to this problem was to develop a series of comprehensive toolkits designed to provide affiliates with the counsel they needed to successfully persuade patients, payers and health care providers about Vistra's value -- no matter their market segment (Individual or Population).

Enspektos designed each toolkit to be:

• Easily Accessible: Each toolkit is presented as a separate Web site to facilitate access to content.
  
  
• Strategic and Informative: Each toolkit provides affiliates with detailed counsel on why a tactic will benefit their efforts to accelerate Vistra's uptake and how to implement it.
  
  
• Relevant: Enspektos developed an interactive Decision Support System (DSS) that asks users a series of questions about their market characteristics. After completing the DSS, affiliates are presented with a customized toolkit and guidance on what their overall strategic approach should be to conducting Vistra medical and marketing activities. You can demo the DSS by clicking the link below.
  

Click the links below for an example of the toolkits and DSS Enspektos developed for Vistra.

Click here to access the DSS.
Click here to access a sample toolkit.